Business Plan Surf and Skate Shop - 875 Words

Business Plan: Surf and Skate Shop I. EXECUTIVE SUMMARY If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for†¦show more content†¦TRADING AREA ANALYSIS The city of Huntington Beach, California, is a major tourist center of attraction, due to its location near Los Angeles, and its beautiful beaches. Geographically, my business proposed location in the ideal situation would be on beachfront property in Huntington Beach, CA. If property of this type was unavailable, I would choose to locate my business in a downtown center of commerce. Demographically, the area is very prosperous, as in the 2000 census 189,594 people lived in the city, with those from ages 15 to 24 amassing to 55,651 people. That makes about 30% of the people currently living in Huntington in my target age-range of 15-35. My target markets income range would be about $50,000 per year, that being 20.6% (9,913) of the population. Retail sales per capita in 2000 were around $8,798, and totally amounted to $1,700,614,100. The average tourist in the year 2004 spent $107.70 per day in Orange County, and 2,750,652 people visited Huntington Beach in 2004. These aspects would a llow for an extremely prosperous business. b. COMPETITORS My primary competitors in the ideal location of Tylers Surf N Turf are Huntington Surf and Sport, Jacks Surfboards, and the Newport Surf School. These three businesses share the main advantages of good reputations. They have obtained high status in the community through offering quality goods and services, and participating in tourist events. My shop would need to showcase the most excellent service toShow MoreRelatedProposed Business Situation Analysis: Tylers Surf N Turf925 Words   |  4 PagesTyler Morrison Business Project #1 Eddleman 9/26/2005 I. EXECUTIVE SUMMARY If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and CompetitionRead MoreVans Case Study Analysis2397 Words   |  10 PagesStatement of Central Issue In the spring of 2002, the Vans brand had reached monumental success that outpaced most brands within their industry and transformed them into a $350 million business. The rapid growth of the company and increase demand created a need for a new strategy to guide the brand’s future growth plans. Van’s CEO and president, Gary Schoenfeld, felt strongly that the brand was at a crossroads and that, while they were pleased with the current success, they had not yet maxed out theirRead MoreMarketing Case Study on Nixon6117 Words   |  25 Pageswith a small line of watches, in the early days each watch was custom-built and sold exclusively in specialty board-sport and fashion retailers. From humble beginnings Nixon has grown massively and is now sold across the globe. 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At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. 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